"According to a Candidate Behavior Study conducted by Career Builder (2015), 58% of respondents who did not hear back from a company after submitting an application were much less likely to make purchases from that company as a consumer afterwards."
A Positive Candidate Experience
...can be a key differentiator for a business. Why? Your candidates are often customers of your company. If you treat your customers badly, they are unlikely to buy from you again. The same applies to your job candidates.